La Miel Distillery (Pampero)

In 1938, Alejandro Hernández and Luis Toro had the desire, determination, and entrepreneurial spirit to adopt a new approach to rum making; the result would surprise the entire world, changing the history of Venezuelan rum forever.

Pamper was created in a colonial house in Caracas, a city with exceptional geographical and climatic characteristics. Hernández and Toro realized that the available ingredients, and the climate created by the combination of mountains, jungle, and coast, resulted in an almost magical blend, whose charm could be felt in every drop of their extraordinary liquid.

They not only created a rum like no other, with unparalleled intensity and richness of flavor, but they were also true innovators in defining new ways of producing aged alcohol and spirits. They established the standard for rum production with a minimum maturation period of two years, a first in Venezuelan history.

By insisting on aging the rum in barrels and utilizing the heat and humidity of their environment, the resulting flavor profile is unmistakable and world-renowned. With its exceptional depth and smooth complexity, this evocative taste has become a quality to which others aspire.

Pampero™ captures the freedom of the plains, the pride of a nation, and the passion of its founders' spirit. It is a spirit like no other, and the first rum to be called Añejo in Venezuela.

Toro and Hernández were inspired by the llaneros (plainsmen). Not only by their manual dexterity and artisanal skill, but also by their independent and intrepid way of life on the plains of Venezuela.

They were, and continue to be, a powerful embodiment of everything we believe in:

The best experiences in life are those that are real and authentic. Your perspective on life inspires what we do and the genuine relationships we form.

- Enthusiasm for life. A desire to experience new things and broaden our horizons. Like the plainsmen of Venezuela, our intrepid spirit drives us on our journey of discovery to pioneer the finest rum.

This approach is embodied by the symbol of Pampero: The Llanero.